I connect paid media, advanced measurement, CRM data, automation, and applied AI to build more efficient and measurable marketing systems.
From campaign strategy to CRM attribution, I design and improve the systems that help marketing teams acquire customers, understand performance, and operate more efficiently.
Paid media strategy and optimization across Google, Meta, Microsoft, and LinkedIn — focused on profitable growth, lead quality, and measurable business outcomes.
Advanced tracking and reporting systems that connect campaigns to qualified leads, opportunities, sales, and revenue.
Connected workflows using CRMs, APIs, webhooks, automation platforms, and applied AI to reduce manual work and improve marketing operations.
Campaigns generate leads, but revenue attribution remains unclear.
Marketing platforms and CRM data do not communicate reliably.
Reporting, lead qualification, and quality control require too much manual work.
Tracking becomes less dependable because of privacy, consent, and platform changes.
I help diagnose these gaps and build practical systems that connect media, data, sales, and reporting.
Selected results from performance marketing, demand generation, digital events, and marketing technology initiatives.
Connected lead, campaign, CRM, and revenue data through automated workflows, BigQuery, and Looker Studio reporting.
Improved campaign efficiency through stronger account structure, measurement, lead-quality feedback, and ongoing optimization.
Supported regional demand-generation through paid media, webinars, lead nurturing, and marketing automation across Latin America.
Lead integrated paid media strategy for agency clients, define measurement frameworks, guide campaign optimization, and translate performance data into clear business decisions.
Advise clients on paid search, advanced tracking, CRM attribution, marketing automation, and reporting systems across a diverse portfolio of industries.
Independent consulting, research, and content focused on digital strategy, marketing technology, automation, and applied AI.
Led regional demand generation, digital campaigns, webinars, lead nurturing, and marketing automation across Latin America. Generated 180K+ leads across paid media, webinars, and marketing automation initiatives.
I am a bilingual marketing professional with more than 12 years of experience across the United States, Mexico, Puerto Rico, and Latin America.
My work combines media strategy, analytics, automation, and hands-on technical implementation. I am most valuable in environments where teams need someone who can understand the business challenge, design the right marketing system, and help execute it.
I work comfortably with marketing leaders, agency teams, developers, analysts, and business stakeholders, translating technical complexity into practical decisions.
Connect on LinkedIn →Understand the business objective, customer journey, data flow, and current performance.
Define the right media, measurement, automation, and reporting architecture.
Configure campaigns, tracking, CRM integrations, workflows, and technical solutions.
Test data quality, attribution, conversion paths, and platform communication.
Reduce repetitive work through connected systems and applied AI.
Use performance and revenue data to improve decisions over time.
Available for consulting, fractional leadership, audits, implementation projects, and agency collaboration.
